Event

Business in Asia

2009-12-09

Asia represents a global shift in the knowledge economy. Recent research predicts they will become a future powerhouse due to their position as a leading source of knowledge for business (Dicken 2004; Engardio 2007; Rasiah et al 2008; Schwaag-Seger and Wikman 2005). This relevant knowledge for business is about scientific and technological knowledge, but also about the customers and societies in these rapidly expanding markets. This shift will deeply affect firm strategy, markets, profitability,

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